Enhancing the professionalism of financial advisors in the best interests of the consumer

Discover the benefits of belonging to the leading association of insurance and financial advisors.


Advocis has been the strongest voice for financial advisors with federal and provincial governments on public policy and regulatory issues for over 100 years. Through the work of volunteers in chapters and on committees as well as work by Advocis’ staff, we represent the interests of financial advisors while maintaining the utmost concern for the public interest.

Some of the issues Advocis has highlighted through its advocacy work with policy-makers include:

  • Establishment of a common securities regulator in Canada
  • Principles-based regulation of financial advisors
  • Advisor incorporation
Best Practices

The Advocis Best Practices Manual is available through our “Best Practices Portal,” and is a comprehensive resource that includes guidelines for successfully working as a financial advisor. Members have access to templates, form letters, and online tools to help them achieve the greatest levels of success in their practice.

Continuing Education (CE)

Lifelong learning is an integral part of a profession in financial services in Canada. Advocis members have access to Institute-accredited education programs delivered through our 40 chapters; programs that recognized by regulators as meeting and exceeding the needs of today's financial advisors and planners.

In addition, Advocis offers continuing education opportunities through the Advocis Schools and annual Update seminars.

Client-Facing Marketing

Looking for ways to connect with existing and potential clients? If you're not using video marketing you are missing an opportunity to make an impact. Research shows that when videos are included in an email, the click-through rate increased by up to 300%!

As an Advocis member you have access to a client-facing explainer video as part of your membership. Click here for more information.

Corporate Sponsorship

Individuals who are affiliated with an Advocis Corporate Sponsor and join Advocis as a new member are entitled to discounts on products and services provided by Advocis. For a list of our corporate sponsors, please click here.

In addition, individuals associated with a Corporate Sponsor receive discounts and/or rebates on programs leading towards the LLQP or receiving designations such as the CLU®, CFP® and CHS™.


Advocis promotes the value of our designations and financial advisors’ professionalism to stakeholders, regulators, elected officials and the public at large.

Advocis offers challenging programs that lead towards the following accreditations:


As a Member of Advocis, you and your family have access to MemberPerks® which provides 1,000s of discounts from the brand name stores and local places where you love to shop, eat and play.

For more information about how you can save $1000s every year when shopping for your home and business visit advocis.ca/Venngo.

Member Offer

Save more with TD Insurance

As a member of Advocis, your benefits include access to the TD Insurance Meloche Monnex program, which provides savings through lower preferred insurance rates.

Take full advantage of the chance to save, and you’ll also enjoy the outstanding customer service you deserve, with knowledgeable advisors who are always ready to help!

We would be pleased to count you among our many satisfied customers. 

For more info, click here

Call Toll Free 1-866-745-2045

Networking Through Our Chapters

Find opportunities to expand your community profile by working with Advocis members and other professionals through our 40 chapters across Canada.

  • Local Chapter Membership: As a Advocis member, a membership in a chapter is included. Among the benefits of being a member of a chapter are networking opportunities and events that involve some of the best financial advisors in Canada.
  • A chance to serve your profession: Leadership opportunities abound for Advocis members in their chapter and nationally through local executives and the Board of Directors.

Staying aware of developments in the financial services industry is essential for your success. Our publications for members include:

  • FORUM magazine: The official publication of Advocis publish eight times each year. Industry experts, financial journalists and Advocis staff provide an in-depth understanding of the financial services industry.
  • Monthly Update: A monthly look at our efforts to help you succeed in your profession.
  • Advisor Voice: A newsletter that outlines how Advocis has represented financial advisors while working with policy-makers and regulators.
Professional Standards

Code of Professional Conduct (CPC): Your clients expect to be able to trust you. Your adherence to the CPC demonstrates your commitment to the highest of standards in providing financial counsel.

Click here to find out different membership category option.

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