Century Initiative

Century Initiative

The Century Initiative

Introduced in 2006, the Century Initiative (CI) program ensures Advocis has a strong financial foundation and adequate resources to effectively represent the interests of financial advisors and planners in the face of real threats to the industry.

CI members commit to an additional five-year membership, over and above their Advocis membership fees. Fees from this premium membership are used to ensure the Association is well-capitalized now and in the future. The fund is governed by a board of stewards.

The CI Fund has committed over $1.5 million to critical Advocis initiatives over the past number of years and the outcomes were extremely positive. CI will continue to support future efforts that will ensure our regulatory regime serves the best interest of Canadians and our members. The TFAAC Board and leadership team at Advocis value the significant support provided by the CI Fund.


Membership is by peer invitation and is open to all Advocis, CLU Institute and CALU members.


Century Initiative members are considered to have committed to their respective membership levels for a period of five years. Members are required to maintain both Century Initiative and general Advocis membership concurrently.

Members list coming soon.

Membership Benefits

Century Initiative members enjoy a wide range of benefits including:

  • Distinct recognition at Advocis events, in the Annual Report and FORUM magazine
  • Influence in the future development of the Association
  • The satisfaction of knowing that they have contributed in a substantial way to safeguarding the future of our industry and their own business